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Alovia™ Brush Purifying Drops
Alovia™ Brush Purifying Drops
✨ Instantly Clean Brushes— Removes makeup residue, oils, and bacteria in seconds for a flawless finish every time.
🎨 Colour-Switch in Seconds—Quickly clean between shades so you can switch colours without missing a beat.
💗 Elegant Rose Gold Design—Gentle on Bristles—Designed to deep-clean without damaging delicate brush fibres, keeping them soft and intact.
🖌️ Works on All Brush Sizes—Compatible with a wide range of brush types, from fine liner to fluffy powder brushes.
🧼 Hygienic & Skin-Safe— Regular cleaning prevents bacteria buildup, reducing breakouts and skin irritation.
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Deep-Clean Power
In Every Drop.
Meet Alovia™ Brush-Purifying Drops — a concentrated brush cleanser that dissolves stubborn makeup, oil and bacteria in seconds. A few drops in water is all it takes to lift out even long-wear foundation, leaving your brushes hygienically clean, beautifully soft and ready to reuse.
The perfect cleaning partner for your Alovia™ brushes.
WHY YOUR BRUSHES NEED THIS
Water Alone
Isn’t Enough
Rinsing with water can’t break down the oils, silicones and long-wear pigments that build up deep in your bristles. Alovia™ Brush Purifying Drops are specially formulated to dissolve that stubborn residue and eliminate the bacteria that cause breakouts — without stripping or drying out the fibres. Cleaner brushes mean smoother blending, truer colour and healthier skin.
WHY WOMEN LOVE THE DROPS
Powerful Clean. Gentle Care.
A little goes a long way. Alovia™ Brush Purifying Drops give your brushes a salon-deep clean while keeping them soft, conditioned and lasting longer.
Concentrated Formula
Just a few drops per wash means one bottle lasts for months — exceptional value in every drop.
Deep Cleans & Sanitises
Dissolves trapped makeup, oil and bacteria for a hygienic clean that protects your skin.
Fast-Acting
Breaks down even long-wear foundation, cream and waterproof products quickly and effortlessly.
Gentle on Bristles
Cleans thoroughly without harsh chemicals that dry out, stiffen or damage delicate fibres.
Keeps Brushes Soft
Conditions as it cleans, so your brushes stay fluffy, supple and feeling brand new.
Pairs With Brush Refresh
Designed to work with the Alovia™ Brush Refresh automatic cleaner for the deepest, fastest clean.
HOW TO USE
Clean Brushes
In 3 Easy Steps.
Simple, quick and gentle — the effortless way to keep every brush hygienically clean.
Step 1
Add a Few Drops
Add a small amount of Alovia™ Purifying Drops to a bowl of lukewarm water.
Step 2
Swirl & Clean
Swirl your brush through the solution — or use the Alovia™ Brush Refresh — until the water runs clear.
Step 3
Rinse & Dry
Rinse with clean water, reshape the bristles and lay flat to dry. Soft, clean and ready to use.
COMPLETE YOUR ROUTINE.
Better Together
Combine your Purifying Drops with the Alovia™ Brush Refresh for an automatic deep clean, and keep your full Alovia™ Brush Set in perfect condition.
Brush Refresh
Automatic Makeup Brush Cleaner
18-Piece Set
Premium Makeup Brushes
Complete Collection
Professional Beauty Routine

Why You'll Love Alovia™
✨ The Smarter Way to Clean Your Brushes
Say goodbye to scrubbing your brushes in the sink for 20 minutes. The Alovia™ Brush Cleaner does everything automatically — it washes away makeup residue, UV-C sanitises to kill 99.9% of bacteria, and blow-dries your brushes in under 3 minutes. One button. Three functions. Zero effort. Your brushes come out fluffy, clean, and ready to use immediately.
🌸 Better Brushes. Better Skin.
Did you know that dirty makeup brushes are one of the leading causes of skin breakouts, congestion, and uneven application? Every time you use an unwashed brush, you're pressing old product, oils, and bacteria directly onto your skin. Alovia™ eliminates this problem completely — giving you hygienically clean brushes every single time, so your skin can breathe and your makeup can perform at its best.
💎 Premium Quality, Built to Last
Alovia™ is crafted with premium materials designed to withstand daily use. Whether you're a makeup enthusiast or a professional artist, our device is built to handle your entire brush collection — up to 8 brushes at once — with the same flawless results every time. USB rechargeable and completely cordless, it's as convenient as it is effective.
🇿🇦 Proudly Designed for the South African Woman
Alovia™ was created with you in mind — the modern South African woman who values quality, convenience, and confidence. We understand the SA lifestyle, and we've built a product that fits seamlessly into your daily routine. Fast nationwide delivery, local customer support, and a 30-day satisfaction guarantee mean you can shop with complete peace of mind.
🛡️ Shop with Confidence
We stand behind every Alovia™ product with our 30-day money-back guarantee. If you're not completely satisfied for any reason, simply reach out to our team and we'll make it right — no questions asked. Your satisfaction is our highest priority, and we're committed to delivering a beauty experience that exceeds your expectations every time.
How We Compare
The smarter choice for your skin and your time
|   | Alovia™ | Cleaning Sprays |
|---|---|---|
Speed |
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Sanitisation |
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Drying |
Real Results. Real Women.
Thousands of South African makeup lovers have transformed their brush care routine with the Alovia™ Brush Refresh. Cleaner brushes, flawless application, and no more skin breakouts from dirty bristles — just fresh, soft, performance-ready brushes every single time.
Here's what our customers experience after switching to Alovia™
97%
Noticed that this product has significantly improved their life.
90%
90% Bacteria Eliminated
95%
95% Reported Clearer Skin
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Free delivery ON ALL orders over R1000
Testimonials
faq
Is the Alovia™ Brush Cleaner safe for all brush types?
Yes! The Alovia™ Automatic Makeup Brush Cleaner is designed to safely clean all types of makeup brushes, from delicate natural hair brushes to synthetic bristles. The gentle spinning action combined with our specially formulated Alovia™ Cleaning Solution ensures your brushes are thoroughly cleaned without damage. Simply adjust the brush holders to fit your brush sizes securely.
How long does a complete cleaning cycle take?
The entire cleaning, sanitising, and drying process takes just 3–5 minutes, depending on your brush size and bristle density. Our one-click activation makes it effortless — simply press the button and let the device do the work while you prepare for your makeup application or skincare routine.
Does it really sanitise brushes with UV-C light?
Absolutely! The Alovia™ Brush Cleaner features advanced UV-C sanitisation technology that eliminates 99.9% of bacteria and germs from your brushes. This is especially important for maintaining skin health and preventing breakouts caused by dirty brushes. The UV-C light works alongside the wash cycle to ensure your brushes are hygienically clean every single time.
What cleaning solution should I use?
We recommend using the Alovia™ Cleaning Solution for optimal results — it's specially formulated to work perfectly with our Brush Cleaner and is gentle on all brush types. However, you can also use your preferred brush cleanser or even a mild shampoo mixed with water. Simply add a few drops to the cleaning chamber along with water, and let the device handle the rest.